PAS Ad Storyboard Template

Use Problem, Agitation, Solution structure for conversion-focused video ads. A PAS ad storyboard template for direct response and pain-point marketing.

What this template is for

Use Problem → Agitation → Solution to create conversion-focused video structure.

When to use it

Best for

  • conversion ads
  • direct response
  • pain-point marketing

9-panel sequence structure

01Problem appears

Introduce pain

Wide / relatable scene
02User frustration

Show emotional cost

Close-up
03Agitation detail

Magnify the pain

Insert
04Consequence

Show what happens if unresolved

Medium / negative outcome
05Solution enters

Introduce product or method

Product reveal
06How it helps

Show solution in action

Demo
07Relief reaction

Show user response

Close-up
08Outcome proof

Show measurable or visual result

Result frame
09CTA or next step

Tell viewer what to do

CTA frame

Your story

Describe your scene or story in one sentence. The prompt below updates in real time. Leave empty to use the example story.

Prompt preview

Create a square 3x3 2048x2048 storyboard grid as a cinematic storyboard infographic showing use problem → agitation → solution to create conversion-focused video structure: A freelancer watches a client presentation collapse because scattered files are missing. The sequence first shows the problem, then intensifies the panic and cost, before a backup app restores the deck seconds before the meeting.

Use dark moody high-end film stills, realistic lighting, subtle teal-and-amber color grade, shallow depth of field, atmospheric dust and shadows. Maintain consistent subject identity, wardrobe, location type, visual medium, lighting, and color palette across all panels. If a reference image is provided, use it as the visual anchor for the subject, world, and style; if no reference image is provided, synthesize one coherent world from the story.

Plan the 9 storyboard panels yourself from the story and the template rhythm, then render the final infographic. Story facts must not change: preserve the named relationship, setting, key object, reveal, cause, and emotional meaning from the story. Do not replace the story's key object with a different document, incident, crime, accident, or backstory.

Arrange the storyboard in a clean 3x3 grid with thin black borders. Each tile must have a large crop-safe cinematic image area and a separate dark information strip below it. The image area must contain no text, labels, captions, UI, watermarks, or typography. Put all written information only in the strip below each image.

Sequence rhythm: Problem → frustration → agitation → consequence → solution → relief → proof → CTA

Use this template structure as the shot grammar, but adapt every panel to the concrete story:
1. Problem appears (top-left) — Wide / relatable scene, 24mm. Purpose: Introduce pain. Suggested strip pattern: "SHOT 1 | ARRI Alexa Mini LF | 24mm | [write the concrete story beat you plan for this panel]"
2. User frustration (top-center) — Close-up, 75mm. Purpose: Show emotional cost. Suggested strip pattern: "SHOT 2 | ARRI Alexa Mini LF | 75mm | [write the concrete story beat you plan for this panel]"
3. Agitation detail (top-right) — Insert, 85mm. Purpose: Magnify the pain. Suggested strip pattern: "SHOT 3 | ARRI Alexa Mini LF | 85mm | [write the concrete story beat you plan for this panel]"
4. Consequence (middle-left) — Medium / negative outcome, 35mm. Purpose: Show what happens if unresolved. Suggested strip pattern: "SHOT 4 | ARRI Alexa Mini LF | 35mm | [write the concrete story beat you plan for this panel]"
5. Solution enters (center) — Product reveal, 35mm. Purpose: Introduce product or method. Suggested strip pattern: "SHOT 5 | ARRI Alexa Mini LF | 35mm | [write the concrete story beat you plan for this panel]"
6. How it helps (middle-right) — Demo, 35mm. Purpose: Show solution in action. Suggested strip pattern: "SHOT 6 | ARRI Alexa Mini LF | 35mm | [write the concrete story beat you plan for this panel]"
7. Relief reaction (bottom-left) — Close-up, 75mm. Purpose: Show user response. Suggested strip pattern: "SHOT 7 | ARRI Alexa Mini LF | 75mm | [write the concrete story beat you plan for this panel]"
8. Outcome proof (bottom-center) — Result frame, 35mm. Purpose: Show measurable or visual result. Suggested strip pattern: "SHOT 8 | ARRI Alexa Mini LF | 35mm | [write the concrete story beat you plan for this panel]"
9. CTA or next step (bottom-right) — CTA frame, 35mm. Purpose: Tell viewer what to do. Suggested strip pattern: "SHOT 9 | ARRI Alexa Mini LF | 35mm | [write the concrete story beat you plan for this panel]"

Each information strip must show the planned panel title, shot metadata, and the concrete story beat in plain English. The strip text must include the story's key object and reveal where relevant, so the sequence cannot be mistaken for a different incident. Use clear numbered scene titles, compact metadata, and concise action subtitles in the information strips. Use plain text only: no emojis, no decorative symbols, no fake app UI text, and no real brand logos or copyrighted marks. Make each panel visually distinct through shot scale, camera angle, lens feeling, blocking, foreground/background layering, and subject movement. Exactly 9 panels, no extra panels, no merged panels, no duplicate compositions, no speech bubbles, no lorem ipsum, high-detail professional storyboard sheet.

Copy the prompt and paste it into ChatGPT along with your reference image to generate a storyboard sheet. chatgpt.com →