PAS 广告分镜模板
使用「问题→激化→解决」结构制作转化导向的视频广告。适用于直接响应和痛点营销的 PAS 广告分镜模板。
这个模板的用途
用「问题→激化→解决」结构制作转化导向的视频。
何时使用
适用于
- 转化广告
- 直接响应
- 痛点营销
9 格序列结构
| # | 镜头 | 目的 | 机位 |
|---|---|---|---|
| 01 | 问题出现 | 引入痛苦 | 全景 / 可共情场景 |
| 02 | 用户沮丧 | 展示情感代价 | 特写 |
| 03 | 激化细节 | 放大痛苦 | 插入镜头 |
| 04 | 后果 | 展示不解决会怎样 | 中景 / 负面结果 |
| 05 | 解决方案登场 | 介绍产品或方法 | 产品亮相 |
| 06 | 如何帮助 | 展示解决方案的实际效果 | 演示 |
| 07 | 释然反应 | 展示用户的回应 | 特写 |
| 08 | 成果证明 | 展示可衡量或可视化的结果 | 成果画面 |
| 09 | 行动号召 | 告诉观众该做什么 | CTA 画面 |
01问题出现
引入痛苦
全景 / 可共情场景
02用户沮丧
展示情感代价
特写
03激化细节
放大痛苦
插入镜头
04后果
展示不解决会怎样
中景 / 负面结果
05解决方案登场
介绍产品或方法
产品亮相
06如何帮助
展示解决方案的实际效果
演示
07释然反应
展示用户的回应
特写
08成果证明
展示可衡量或可视化的结果
成果画面
09行动号召
告诉观众该做什么
CTA 画面
你的故事
用一句话描述你的场景或故事,下方 Prompt 会实时更新。留空则使用示例故事。
Prompt 预览
Create a square 3x3 2048x2048 storyboard grid as a cinematic storyboard infographic showing use problem → agitation → solution to create conversion-focused video structure: A freelancer watches a client presentation collapse because scattered files are missing. The sequence first shows the problem, then intensifies the panic and cost, before a backup app restores the deck seconds before the meeting. Use dark moody high-end film stills, realistic lighting, subtle teal-and-amber color grade, shallow depth of field, atmospheric dust and shadows. Maintain consistent subject identity, wardrobe, location type, visual medium, lighting, and color palette across all panels. If a reference image is provided, use it as the visual anchor for the subject, world, and style; if no reference image is provided, synthesize one coherent world from the story. Plan the 9 storyboard panels yourself from the story and the template rhythm, then render the final infographic. Story facts must not change: preserve the named relationship, setting, key object, reveal, cause, and emotional meaning from the story. Do not replace the story's key object with a different document, incident, crime, accident, or backstory. Arrange the storyboard in a clean 3x3 grid with thin black borders. Each tile must have a large crop-safe cinematic image area and a separate dark information strip below it. The image area must contain no text, labels, captions, UI, watermarks, or typography. Put all written information only in the strip below each image. Sequence rhythm: Problem → frustration → agitation → consequence → solution → relief → proof → CTA Use this template structure as the shot grammar, but adapt every panel to the concrete story: 1. Problem appears (top-left) — Wide / relatable scene, 24mm. Purpose: Introduce pain. Suggested strip pattern: "SHOT 1 | ARRI Alexa Mini LF | 24mm | [write the concrete story beat you plan for this panel]" 2. User frustration (top-center) — Close-up, 75mm. Purpose: Show emotional cost. Suggested strip pattern: "SHOT 2 | ARRI Alexa Mini LF | 75mm | [write the concrete story beat you plan for this panel]" 3. Agitation detail (top-right) — Insert, 85mm. Purpose: Magnify the pain. Suggested strip pattern: "SHOT 3 | ARRI Alexa Mini LF | 85mm | [write the concrete story beat you plan for this panel]" 4. Consequence (middle-left) — Medium / negative outcome, 35mm. Purpose: Show what happens if unresolved. Suggested strip pattern: "SHOT 4 | ARRI Alexa Mini LF | 35mm | [write the concrete story beat you plan for this panel]" 5. Solution enters (center) — Product reveal, 35mm. Purpose: Introduce product or method. Suggested strip pattern: "SHOT 5 | ARRI Alexa Mini LF | 35mm | [write the concrete story beat you plan for this panel]" 6. How it helps (middle-right) — Demo, 35mm. Purpose: Show solution in action. Suggested strip pattern: "SHOT 6 | ARRI Alexa Mini LF | 35mm | [write the concrete story beat you plan for this panel]" 7. Relief reaction (bottom-left) — Close-up, 75mm. Purpose: Show user response. Suggested strip pattern: "SHOT 7 | ARRI Alexa Mini LF | 75mm | [write the concrete story beat you plan for this panel]" 8. Outcome proof (bottom-center) — Result frame, 35mm. Purpose: Show measurable or visual result. Suggested strip pattern: "SHOT 8 | ARRI Alexa Mini LF | 35mm | [write the concrete story beat you plan for this panel]" 9. CTA or next step (bottom-right) — CTA frame, 35mm. Purpose: Tell viewer what to do. Suggested strip pattern: "SHOT 9 | ARRI Alexa Mini LF | 35mm | [write the concrete story beat you plan for this panel]" Each information strip must show the planned panel title, shot metadata, and the concrete story beat in plain English. The strip text must include the story's key object and reveal where relevant, so the sequence cannot be mistaken for a different incident. Use clear numbered scene titles, compact metadata, and concise action subtitles in the information strips. Use plain text only: no emojis, no decorative symbols, no fake app UI text, and no real brand logos or copyrighted marks. Make each panel visually distinct through shot scale, camera angle, lens feeling, blocking, foreground/background layering, and subject movement. Exactly 9 panels, no extra panels, no merged panels, no duplicate compositions, no speech bubbles, no lorem ipsum, high-detail professional storyboard sheet.
复制 Prompt 后,连同参考图粘贴到 ChatGPT 即可生成分镜表。 chatgpt.com →


